In September 2024, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded roughly 548 million visits. Tripadvisor.com and americanexpress.com followed in the ranking, with around 138 million and 102 million visits, respectively.
Popular online travel agencies in the U.S.
Online travel agencies (OTAs), such as Booking and Expedia, offer a wide variety of services including online hotel bookings, flight reservations, and car rentals. According to Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2024. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Hotels.com, and Expedia.
Booking Holdings vs. Expedia Group
Booking.com is one of the most popular sites of online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2023, Booking Holdings’ global revenue exceeded 21 billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, Inc., which manages brands like Expedia, Hotels.com, and Vrbo, reached just under 13 billion U.S. dollars that year, also marking a record for the company.
